What Is Muse AI? Meta's Personal Agent — Features, Pricing and How to Get It

Chatbots answer questions. Muse does the job. Meta launched Muse on September 8, 2026, and it is a different species from the AI assistants you already know: a personal agent that gets its own computer in the cloud, works inside the accounts you connect, and keeps going after you close the app. It shot to number one on the US App Store within days of launch, which tells you the pitch landed. This is what Muse actually is, what it costs, and — because an agent that can act in your accounts deserves a harder look than a chatbot — the tradeoffs hiding under the headline.

The quick answer

• What: Muse is Meta's personal AI agent — it carries out tasks, it does not just chat
• Launched: September 8, 2026
• Price: Free with a usage limit; Power $20/month; Maximum $100/month
• Where: United States and Canada only; iOS, Android, web at muse.ai, a Mac app, and inside WhatsApp
• Powered by: Muse Spark 1.3; paid plans run on Muse Wonder, Meta's most capable model
• Requirements: A Meta account, and you must be 18 or older

An agent, not a chatbot: it has its own computer

The difference is where Muse lives. Every user gets a dedicated virtual machine in Meta's cloud — reviewers who read Meta's design documents call it the Muse Secure VM — with its own browser, file system, memory, and the logins for the services you choose to connect. You hand it a job in plain language, close the app, and it plans the steps, browses, fills in forms, and works through the task on that machine. When it finishes, or reaches a step that needs your judgement, it pings you.

The approval gates matter. Muse asks before consequential or irreversible steps — sending an email, making a payment — rather than silently acting. That is the right design for something with access to your accounts, and it is also the honest limit of the product: you are supervising an agent, not delegating to magic.

What Muse can actually do

The workload Meta built it for is the repetitive, browser-based admin of everyday life:

• Email and calendar: triage your inbox, draft and — with your approval — send mail, schedule around conflicts
• Web chores: fill out forms, compare prices, track products, make bookings and purchases (payments run through Stripe Link with a single-use card per transaction, so your real card number never reaches the merchant, per launch reporting)
• Documents and pages: produce documents, PDFs and interactive pages (Meta calls them Artifacts), plus persistent Goals it works toward over days
• Scheduled work: recurring checks and reminders that run whether or not you are looking at your phone
• Everyday conversions: Meta's own demo example turns a recipe reel you saved on Instagram into a grocery list

It is also, unavoidably, a very good conversationalist — it runs Muse Spark, Meta's current model — but conversation is the interface, not the product. The product is the doing.

The models underneath: Muse Spark and Muse Wonder

Muse Spark is Meta's model family from Meta Superintelligence Labs. Spark first launched on April 8, 2026; the current version, Muse Spark 1.3, arrived in September and powers Muse's free plan. On October 12 Meta announced Muse Wonder, its most capable model, built for exactly the long, multi-step agentic work a personal agent does — and paid Muse plans, including the free trial, run on it.

Developers get the same models through the Meta Model API. Muse Spark's API pricing has held at $1.25 per million input tokens and $4.25 per million output through three versions — a direct shot at Anthropic and OpenAI, in a market where prices are collapsing (Anthropic just cut its small model to $0.10 per million input tokens). Muse Wonder's API rates are $4.00 per million input and $20.00 per million output, with cached input at $0.20.

Pricing: free, $20, or $100 — and the fine print

*Allowances as listed in Meta's Help Center and reported in late September 2026. "Muse tokens" are Meta's own usage unit — a week of heavy agent work consumes them very differently from a week of chat, because every background step the agent takes counts. Subscriptions renew monthly unless cancelled.

The catches: read these before you connect your life

1. Geography. Muse is US and Canada only. Meta has announced no date for Europe or elsewhere, so most of the world is reading about a product it cannot use yet.

2. Access is the product — and the price. Muse is only useful if you connect the things that make your life run: inbox, calendar, accounts, a payment method. Reviewers who went through Meta's documentation note that model training on your Muse interactions is on by default; check the data settings before you hand over anything sensitive, not after.

3. Agents are a bigger target. Two weeks after launch, a security researcher disclosed a hijacking flaw in the Mac app; Meta hot-fixed it. That is both reassuring (the response was fast) and the point: software that can act inside your accounts attracts attacks a chatbot never will, and early software has early bugs.

4. It can be wrong. Meta's own guidance is that Muse works best with clear goals and a person reviewing the output. The approval prompts are not friction to tap through blindly — they are the product's safety model, and they only work if you actually read them.

Muse, Meta AI, ChatGPT: what is the difference?

Meta AI is the assistant that chats inside Facebook, Instagram and WhatsApp — it answers, it does not act. Muse is the separate personal agent: its own app, its own cloud computer, your connected accounts, tasks carried out over hours and days. ChatGPT is OpenAI's assistant, with its own growing agent features; Muse's pitch against it is persistence — a machine of your own that keeps working, remembers, and runs on a schedule. Whether that pitch is worth $20 a month depends entirely on how much browser admin your week actually contains.

How to get Muse

Download the Muse app on iOS or Android, use it on the web at muse.ai, install the Mac app, or talk to it inside WhatsApp. You need a Meta account and must be 18 or older. Start on the free plan, connect one low-stakes account first, and watch how it handles approvals before you give it the keys to anything that matters. Full subscription terms are on Meta's subscriptions help page.

Frequently asked questions

Is Muse AI free?

Yes — there is a free plan with a weekly usage limit. Paid plans are Power at $20/month and Maximum at $100/month, and paid plans run on the stronger Muse Wonder model.

Is Muse the same as Meta AI?

No. Meta AI is the chat assistant inside Meta's social apps. Muse is a standalone personal agent with its own cloud computer that carries out tasks in your connected accounts.

Where is Muse available?

The United States and Canada only, as of October 2026. You must be 18 or older and have a Meta account.

What is Muse Spark?

Meta's model family that powers Muse. The current version is Muse Spark 1.3. Paid plans run on Muse Wonder, Meta's most capable model, announced October 12, 2026.

Does Muse keep working when I close the app?

Yes. It runs on its own dedicated cloud computer, continues tasks in the background, and contacts you when it finishes or needs approval for a consequential step.

Key takeaways

• Muse is Meta's personal agent, launched September 8, 2026 — it acts in your accounts instead of just chatting
• Every user gets a dedicated cloud computer; approval gates guard sending and spending
• Free with a usage limit; Power $20/month and Maximum $100/month run on Muse Wonder
• US and Canada only, 18+, Meta account required — no announced date for other regions
• The tradeoffs are real: deep account access, training on by default per reviewer reports, and early-days security bugs — connect accounts gradually

Facts checked against Meta's product documentation and independent launch reporting, October 2026. Pricing and allowances as reported from Meta's Help Center in late September 2026.